Welcome to The Incredible Christmas Place
The South's Largest Christmas Store
For 40 years, The Christmas Place has been Pigeon Forge’s cherished holiday destination. Each stop on your tour offers a unique part of our story:
Mrs. Claus Sweet Shoppe
A cornerstone of The Christmas Place experience, Mrs. Claus’s Sweet Shop is where the aroma of fresh fudge, handmade candies, and nostalgic sweets welcomes each tour. Your group can indulge in classic flavors, sample seasonal treats, and pick up gifts that have been sweetening holidays for decades.
Santa's Haus
At the heart of The Christmas Place, Santa’s Haus is more than a photo op—it’s a fully immersive experience. Your group will explore Santa’s workshop, discover whimsical displays, and capture the holiday spirit that’s made us a beloved stop for families year after year.
Hurshel's Outfitters
The newest addition to our storied property, Hurshel’s Outfitters celebrates the Smokies’ outdoor spirit. Stocked with premium brands like Patagonia, Barbour, KEEN, and Marmot, your tour guests will discover rugged apparel and adventure gear—bringing a perfect blend of exploration and holiday spirit to their Pigeon Forge experience.
Request Your Tour Group Stop
Submit your group details and we’ll confirm availability, share arrival instructions, and provide rider + driver benefits.
See what other visitors have to say
Nestled in the picturesque town of Pigeon Forge, The Incredible Christmas Place is more than just a store – it's a festive wonderland where the spirit of Christmas thrives all year round. As the premier Christmas shopping destination in the South, and one of the most beloved in the entire country, our store is a haven for all who cherish the yuletide season.